Search Engine Optimization is the process of developing, customizing, or retooling a Web site so that it achieves a high/dominant ranking on search engine results pages for specific keywords or key phrases. Far from being a one-trick pony, Search Engine Optimization employs a combination of techniques, tools, and technical know-how to produce Web pages that consistently dominate search engine results pages. Search Engine Submission, Link Popularity Building, Keyword Research Analysis, Search Engine Crawler Friendliness Analysis, and Search Engine Copywriting are just some of the methods utilized to improve a Web site's search engine placement. These Search Engine Optimization methods leverage knowledge gained from a scientific understanding of the inner workings of search engines and a thorough analysis of trends in the constantly evolving field of search engine optimization.

Search engines are by far the most common starting point for Internet users in their quest for information on various subjects and specific products or services. The following facts underscore the importance of having dominant search engine placement: Search engines and directories account for nearly 90% of Internet traffic generated daily. Around 55% percent of ecommerce transactions originate from search engine. More than 80% of Internet users do not explore beyond the first three pages of search engine results.If your site is not ranked prominently on major search engines, you are losing valuable customers; worse, your competitors are winning them. Achieving a dominant search engine position through Search Engine Optimization is the key to directing more customers to your site.

Search Engine Promotion has shown to deliver the highest ROI, compared to any other type of marketing, both online and offline. Traditional forms of advertising attempt to create a desire for a product or service with the potential customers, while search engines bring buyers who already have that desire to you. Relevant traffic sent by search engines can result in increased sales conversions. Search Engine Optimization offers an affordable entry point for marketing your website and an effective way to promote your business online..

Its proven benefits and indispensable functions make Search Engine Optimization the beating core of Search Engine Marketing and promotion. The success of your search engine marketing program rests on your ability to integrate search engine optimization into your overall marketing strategy. To realize your true online marketing potential, you must clearly define your search engine promotional goals and adapt your Search Engine Marketing strategy to the ever-changing online consumer behavior and the unique ranking criteria of different search engines.